Building a business can be a slippery slope, if you allow it to be. One of the ways to avoid the slip is to recognize that the foundation of a strong business is clear communication and a strong message. Steering clear of false, overstated promises means avoiding a landslide that inevitably forms as a result of uncertainty and an unclear business message.
What do I mean by “slippery slope”? I’m talking about a business built on a shaky, uncertain foundation- and this happens when you give people the message you think they want to hear, even if that means you are giving them the wrong message.
Consider the following: false promises:
“Increase income!” “Feel less stressed!” “Pain-free!” “More productive!” “Inner peace!”
Heard these before? So have your clients! So don’t make them. Come up with your own message, your own promise, based on what you offer, on what you can do for them! And you DO have a lot to offer.
Make your message clear. Otherwise, it’s like building a house on a little bubble: one that could pop and topple your business to the ground. Without clarity in your message, your business will probably get hit with some pretty daunting economic downpours- diminishing cash flow, downsizing, economic uncertainty, etc.
You need to remain solid. Your message needs to remain clear.
Communicate clearly the way people’s lives are going to change by working with you. Show them the possibilities that they don’t even see, and how they’re going to accomplish what they couldn’t before. These messages seem like no-brainers, right? Yet we sometimes get so caught up with making promises we think will keep them listening, that we forget how important it is to make your clients understand the bottom line: by working with you, they’re going to feel better and accomplish more.
The trick is painting this picture clearly, and doing it with confidence, because sending the wrong message is the start of the aforementioned slippery slope. False messages, unclear direction, and the inability to translate the change you are going to help your clients make will inevitably result in a lack of client trust, and that wrong message you are sending will become a landslide that will eventually seep into every aspect of your business, leaving you face down in the mud.
Don’t let that happen. Stand on your own two, solid feet. Connect with your true intent, speak clearly, and people will finally listen. But this time, they will be listening to what they should be hearing, not what you think they should be hearing!